Choosing the right influencer can make or break your campaign. The wrong fit? It could cost you credibility, conversions — and a big chunk of your budget.

That’s why we created the Influencer Scorecard Template — a simple, strategic tool to help brands and agencies evaluate potential partners with clarity and confidence.

Why Do You Need It?

Influencer marketing is booming — but more reach doesn’t always mean more results.

With social trust at an all-time premium, you need collaborators who are authentic, relevant, and reliable. The Influencer Scorecard helps you:

• Spot the red flags early

• Compare creators side-by-side

• Align content with your brand values

• Make smart decisions — not emotional ones