STUDY
Women in Influencer Marketing in the U.S. (2025)
In 2025, it’s about authentic voices, meaningful connections, and relatable content that drives real impact. Female influencers have emerged as leaders in this space, shaping how brands communicate and build trust with their audiences.
Our latest study takes a deep dive into the influence of women in the U.S. influencer marketing scene, offering insights and actionable data on gender dynamics in the industry.
What’s Inside the Study?
Our comprehensive report breaks down the data by key segments, including:- Sectors: From beauty and fashion to parenting and wellness, learn where female influencers lead—and why their audiences trust them.
- Influencer Tiers: See how women dominate nano, micro, and macro tiers, while male influencers still hold sway in certain segments like mega-influencers.
- State-Level Analysis: Discover how influencer density varies across states like California, Texas, and Georgia, and why regional trends matter.
- Platform Insights: Instagram, TikTok, and YouTube—explore where female influencers thrive and how their strategies differ across platforms.
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