STUDY
How Food Influencers Shape Restaurant Choices in the U.S.
A Data Story Every Restaurant Marketer Needs to Hear
From Feed to Fork is Influencity’s most comprehensive analysis of how food influencers, big and small, impact America’s restaurant economy. Based on 10,568+ social mentions, cross-platform analytics, and market-level behavior from five major states, this study lifts the lid on how diners actually choose where to eat.
What You’ll Get from This Study
How Food Influencers Drive Real-World Revenue
State-by-State Influence Maps
Identify Which Demographics Drive Conversions
What Content Formats Actually Convert
Macro vs. Micro Creators: Who Wins?
Food's Secret Weapon: Reviews & UGC
Build the right creator mix
Find micro foodies or national stars with powerful geo-segmented insights.
Track sentiment & review lift
Spot Google/Yelp shifts, detect negative sentiment early, and understand what creator content moves the needle.
Prove ROI across platforms
Connect creator posts to real-world actions: Google Maps taps, reservation spikes, foot traffic, delivery orders.
Launch food campaigns with precision
Run casting calls, manage collaborations, negotiate, track content, and report—all in one place.
Discover the Real-Time Influencer Search Engine and Audit Tool
Influencity is your Influencer Marketing software. A 360º tool that will help you and your team find and analyze influencers, manage campaigns, and measure results. Save time, forecast results, and achieve your goals by taking advantage of our AI-powered platform.