GUIDE

Christmas Campaigns for E-commerce Guide: How to Turn Holiday Hype into Revenue

Christmas isn’t just another campaign window. It’s the moment where everything you’ve learned all year gets tested in a four-week sprint.

30–40% of annual e-commerce revenue is often made in Q4.
U.S. holiday online spending passed $220B and keeps climbing.
Shoppers make 2.5× more impulse purchases at Christmas than any other time.
Nearly 60% discover new products through creators during the holidays.

The demand is there. The wallets are open. The problem? Feeds turn into digital Times Square. If your Christmas “strategy” is just a discount code and a cute visual… you’re already lost.
This guide shows you how to win with storytelling + frictionless shopping + creator-led campaigns.

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Learn how to use creators, content and smart offers to turn Christmas into your most profitable quarter of the year.

What You’ll Learn

Turn Christmas from stressful to strategic. Inside the guide, you’ll learn how to:

Build a Christmas Creator Bench

Choose nano, micro, macro & mega influencers and give each tier a clear role in your funnel.

Design Unboxing Experiences

Turn every PR box (and every order) into content, UGC, and extra revenue.

Create Limited-Edition Bundles

Solve the “what should I buy?” dilemma and quietly boost AOV by 20–35%.

Launch Christmas TikTok/IG Challenges

Tap into real rituals (cozy nights in, gift reveals, decor) and generate 2–5× more UGC.

Plug Influencer Content to Emails & SMS

Make your messages feel like a friend’s recommendation, not just another promo.

Build a UGC Engine

Help your customers become the main character and your best-performing ad creatives.

Discover the Real-Time Influencer Search Engine and Audit Tool

Influencity is your Influencer Marketing software. A 360º tool that will help you and your team find and analyze influencers, manage campaigns, and measure results. Save time, forecast results, and achieve your goals by taking advantage of our AI-powered platform.

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